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Company overview


CK Birla Group The CK Birla Group is known for long-lasting business relationships, many of which have been built over decades of collaboration. Our associations with customers, technology partners and sales partners are defined by trust, mutual respect and outstanding teamwork.

Strong collaboration underlines all our partnerships. For instance, we have signed two joint-venture agreements with the PSA Group to produce and sell vehicles and components in India by 2020. This partnership will bring state of the art technology for an eco-friendly and safe new product range in line with future industry norms and customers’ expectations. We manufacture entire engines for Daimler—the first time the automotive major has trusted a partner with such a responsibility. We own multiple Superbrands, thanks to enduring customer goodwill. We work closely with alliance partners in IT, including SAP and Oracle. Our technical collaborations include a more than 30-year association with BRENCO for railway equipment. And our unique relationship with Caterpillar has continued unbroken for the last 27 years. Group companies have also received customer awards year after year recognizing excellence in service, manufacturing and standards.

The Group has a track record of working with partners to adapt technology to local requirements and manufacturing capabilities. We continue to forge technical and business collaborations as the CK Birla Group prepares for even greater success.
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Lead – Marketing (Parador)

at CK Birla Group as Full-time

Job Description

The position will, inter alia, be responsible for :-
 To increase the “Parador” brand visibility and penetration in market
 To support the sales team with ideating, designing and implementing various marketing and branding
initiatives/activities on daily-basis
 To help increase market share of roofing products by execution of marketing activities and collecting feedback

Job Responsibilities

Key Responsibilities/Deliverables (including but non-exhaustive):

 Responsible for execution of BTL, marketing communication, positioning, promotions, market visibility, PoS
development, on-ground activities/events and trade marketing activations across various product formats
 Responsible for day-to-day agency briefings and creative developments (briefing, development, production, testing)
 Closely liaise with sales teams, marketing procurement, agencies and with vendors, ensuring timely delivery of all POP
requirements across zones
 Responsible for tracking and reporting product-wise, region wise/district wise competitive BTL activities
 Responsible to track, analyse and propose actions from different channel/consumer initiatives on the products
 Timely delivery and execution of sales promotion activities like plumbers meet, dealers meet, foreign tour scheme,
architects meet, etc. and collecting feedback from relevant stakeholders

Key Skills and Competencies:

Functional Skills:
 An understanding of and passion for marketing,
branding and communication
 Hands on knowledge of various Marketing
 related activities
 Excellent communication (oral & written),
presentation and organizational skills
 Excellent Analytical and Project Management skills
 Sound expertise of Digital activations
 Operate in a fast-moving and sometimes
ambiguous environment
 Work autonomously taking full control and
responsibility for achieving deliverables
 Proactive attitude and willingness to roll up sleeves
and dig deep to achieve goals
 Excellent group collaboration skills, ability to
impact and influence outcomes
 Ability to think and react in a high-energy, fast-
paced environment
 Good organizational skills including prioritizing,
scheduling, time management, and meeting
 Detail-oriented and Tech-savvy

Behavioral Skills:
 Excellent Inter Personal skills
 A Go-getter and Multi-tasker
 Openness to travel and learn in domestic markets
 Ability to build relationships
 Ambitious with an innovation mindset
 Has the ability to work out ‘win-win’ solutions in
the process of extracting value from stakeholders
 Creativity and Strategic orientation
 Critical thinking and data-driven decision making
 Excellent Influencing and Negotiation skills