Job Description
- Product Knowledge
- Good Communication skills
- Team Player with good interpersonal skills
- Knowledge of the market & competition
- Target orientation / achievement
- Self-reliant, proactive and highly motivated
- Able to work under pressure and with deadlines
- Ability to travel.
- Language: English, Hindi, Tamil & Kannada
Job Responsibilities
Ensure regional execution of marketing activities related to brands and categories and representation of the marketing
department in the region in specific categories:
- Product launches
- Promotions
- Brand awareness events
- Brand centre activations
- Merchandising & product displays (esp. in ADCs)
- Clubs & communities
- Deliver against specific region category targets and against specific KPIs such as :
a) Achieve sales and ABO leadership target
b) Achieve COI target (profitability)
c) Ensure provision of enablers / support to ABOs
d) Deliver on strategic initiatives related to marketing and ensure market hygiene in specific category in a region
e) Drive team development and work satisfaction
f) Ensuring ABOs understand the new products features & benefits
g) Increasing ABO participation in Launch & Execute local initiative to enhance impact of Launch
Requirements: